What does the term 'bait-and-switch' refer to?

What does the term 'bait-and-switch' refer to?

• A. an illegal sales practice used to attract customers
• B. a method of advertising that highlights product features
• C. a budget-friendly marketing strategy
• D. a type of customer loyalty program

Answer: (A)

The term 'bait-and-switch' refers to an illegal sales practice used to attract customers by advertising a product at a low price to draw in potential buyers, while the seller has no intention of actually selling that advertised product. Instead, once customers are drawn in, they are often pressured to purchase a more expensive item or an alternative product. This practice is considered deceptive and unfair, as it misleads consumers and violates trust. In contrast, the other choices relate to legitimate marketing strategies or programs that do not involve misleading customers. Highlighting product features, budget-friendly marketing strategies, and customer loyalty programs all aim to promote and enhance genuine sales without the deceptive tactics associated with bait-and-switch schemes.

The term 'bait-and-switch' refers to an illegal sales practice used to attract customers by advertising a product at a low price to draw in potential buyers, while the seller has no intention of actually selling that advertised product. Instead, once customers are drawn in, they are often pressured to purchase a more expensive item or an alternative product. This practice is considered deceptive and unfair, as it misleads consumers and violates trust.

In contrast, the other choices relate to legitimate marketing strategies or programs that do not involve misleading customers. Highlighting product features, budget-friendly marketing strategies, and customer loyalty programs all aim to promote and enhance genuine sales without the deceptive tactics associated with bait-and-switch schemes.